Intuit TurboTax Elevates Tax Prep with Full-Service and AI-Powered Features for Seamless Filing Confidence

Intuit TurboTax

Intuit Inc., a well-known financial technology platform, known for Credit Karma, Intuit TurboTax, Mailchimp, and Quickbooks, launched the latest version of its TurboTax Live Full Service on November 30, 2023. This offering will connect users with either a local Intuit TurboTax Verified Pro or a virtual tax expert. This will help Intuit’s users with both in-person and online tax preparation. At the same time, the company has introduced new Generative AI-powered features across its TurboTax Live products, TurboTax Online, including Spanish translations throughout the product lineup. 

Mark Notarainni, the General Manager and Executive Vice President of Intuit;s Consumer Group says that the company’s decades of experience in the tax arena, a huge number of tax professionals, Intuit’s GenAI will help the company serve its customers, which are all small businesses and taxpayers. Whether the users prefer to do their taxes on their own or they want some assistance, Intuit’s new product lineup can take care of it. All the tax filers looking for a personal connection with tax experts and small business owners can feel confident about filing their tax returns.

Read More: How Much Does TurboTax Cost?

TurboTax is providing a comprehensive suite of assisted, full-service, and DIY tax preparation solutions for families, individuals, and small businesses. Through the integration of Intuit’s AI-powered innovations and the company’s virtual platform, filers can handle their taxes independently, receive assistance along the way, or delegate their taxes for virtual or in-person preparation, all while ensuring the same maximum refund and accuracy guarantee.

TurboTax Live Full Service Options

TurboTax Live Full Service allows filers to delegate their taxes end-to-end. Customers are matched with a tax expert, who will handle their taxes via video on the same day. Users who utilized TurboTax Full Service in the previous tax season can opt to work with the tax expert. The introduction of new GenAI-powered innovations, including Intuit Assist, streamlines processes such as document uploading, matching, and data sharing, providing faster and more efficient support to customers.

These new updates will be available in most states and TurboTax users can visit the website, choose a verified TurboTax professional in their area,  and proceed to share their tax documents safely and securely. By using Intuit’s AI-powered innovations, powerful platform, and great customer support, the professional will provide the same accuracy and max refund that all TurboTax products offer. Additionally, with TurboTax’s new product lineup, Intuit TurboTax Verified Pros have the opportunity to run their own business and get support from TurboTax for business elements such as customer acquisition, marketing, back office, and front office activities. 

TurboTax Live Business Services

The TurboTax Live Business was launched successfully in tax year 2022 and it is back in this years lineup as well. With this offering, small business owners can hand their taxes to a specialized tax expert via the TurboTax Live Full-Service Business. With this service, experts will be able to optimize their taxes, help them save money, and provide guidance all year round. 

Final Thoughts 

Intuit TurboTax’s latest TurboTax Live Full Service, incorporating AI-powered features, marks a significant advancement in tax preparation. Providing users with the option to connect with local or virtual tax experts for in-person or online filing, the platform streamlines processes through Generative AI, ensuring efficient support. With a range of full-service, assisted, and DIY solutions, TurboTax maintains its commitment to accuracy and maximum refunds. The extension of services to small businesses via TurboTax Live Business demonstrates Intuit’s dedication to specialized expertise and year-round guidance. Overall, these innovations leverage experience and AI technology, delivering a seamless and confident tax filing experience for individuals and businesses.


  1. Is Intuit the same as TurboTax?

Intuit is the company that develops and owns TurboTax. Intuit is a financial technology company that provides various financial software and services, and TurboTax is one of its flagship products. TurboTax is a tax preparation software that helps individuals and businesses prepare and file their taxes. While Intuit offers a range of financial tools and services, TurboTax specifically focuses on tax-related solutions. So, while they are related, Intuit and TurboTax are not the same but are part of the broader suite of products and services offered by Intuit.

  1. Is TurboTax a paid preparer?

Yes, TurboTax is a paid tax preparation software that offers different versions with varying features and support levels. While a free version is available for simple tax returns, users can choose paid versions based on their specific needs, including assistance from tax professionals, audit support, and features for more complex tax situations.

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