Given Google’s dominance in most other major industrialized nations, one could assume that accessing the Chinese market doesn’t require going to such extreme measures. But there’s no disputing that local players dominate the market, even though there is some evidence to suggest that only a small percentage of users use Google to get information. The growth of China’s SEO market appears to be approaching the $10 billion mark.
Businesses from the West can outperform rivals if they adopt a comprehensive SEO strategy in China. Understanding how Chinese search engines operate can help your company succeed in a changing market. We will discuss china seo xiaoyen role in business and benefits.
Introducing China SEO Xiaoyan
China Search Engine Based in Shanghai, China, Xiaoyan is a digital marketing agency that specializes in content marketing and search engine optimization (SEO) for companies trying to get more exposure online in China. They help companies with optimizing their content and websites to appear higher in Baidu, the biggest search engine in China.
To increase traffic and conversions, China SEO Xiaoyan provides a comprehensive range of SEO services, such as:
In the world of search engines in China, Google is ranked lowest. Rather, the majority of the cake goes to local search engines. With a market share that fluctuates around 70%, the Baidu search engine is in the forefront. Although they hold a considerably lesser share of the Chinese market, alternative search engines like Sogou and Shenma provide additional advantages.
Xiaoyan’s Approach to SEO Campaigns
When it comes to search engine optimization (SEO) campaigns, Xiaoyan adopts a comprehensive strategy. The reason is censorship. Following the discovery of a local cyberattack that targeted not just Google but also many other companies, the company effectively closed down its operations in China. Also, Google discovered during its investigation into the attack that multiple Chinese human rights activists’ Gmail accounts had been harmed.
- Keyword Research
- On-Page Optimization
- Link Building
- Competitor Analysis
- Reporting and Optimization
Important Things to Consider
Make sure that your title tags, meta descriptions, and headers contain Watford-specific keywords. This not only lets search engines know where your company is located, but it also lets customers know that you’re a local company. Mobile devices account for a large percentage of local search activity. Make sure your website is optimized for mobile devices to enhance user experience and search engine rankings. Make natural use of local keywords in the content of your website. For instance, to strengthen your ties to Watford, bring up notable locations or recent local news.
Why Choose China SEO Xiaoyan
China SEO Xiaoyan has over ten years of experience assisting international businesses in China to prosper, and they have the know-how and track record for improving your site’s Baidu ranking. An inexpensive strategy for branding and raising brand exposure is China SEO marketing. Companies who can get past this barrier will have access to a seemingly limitless supply of opportunities in the Chinese market. An example of a cultural practice that garners international attention each year is the observance of the Chinese lunar calendar holidays.
Role in Busuness Success
It is but one of the numerous options available to companies when developing their marketing plans. More than eight million businesses are presently registered to do business in China, and this activity leads to the creation of more than six million registered websites. Although there is a noticeable growth rate, bear in mind that 2,000 new websites are created every day. Gaining your target’s trust and raising brand awareness are essential if you want to sell your items in China. Companies who use a comprehensive SEO strategy in China have an edge over rivals.
It is essential for any business aiming for success in the large Chinese market to optimize for search engines such as Baidu. Leading the way in content marketing and SEO in China, China SEO Xiaoyan has assisted numerous companies in increasing their online presence and establishing connections with Chinese customers.
Pay particular attention to Facebook, Instagram, Twitter, LinkedIn, and other platforms where your local audience is most active. Distribute stories, events, or news that are relevant to the Watford community. Taking part in regional trends or hashtags can also help you become more visible. Make use of social media to tell your chinese audience about your events, special offers, and goods and services. You can increase your reach by working together with influencers or other local businesses.
What do China use instead of Google?
With 76.05 percent of the Chinese search engine market, Baidu is the most popular search engine in the country.
What is the most trafficked search engine?
Google. The most popular search engine around the world is Google. With Google controlling almost 92% of the search market, it makes sense that SEO experts look for any information they can about the company’s ranking system. Google can be used to look up academic articles, news, photos, and videos.
Is Baidu better than Google?
Google’s service searches Chinese websites on par with all other websites, aiming to index as many websites as possible worldwide. On the other hand, Baidu gives websites having servers in China and content written in Chinese a higher ranking. This is known as “The Great Firewall” at times.